Web Development

New Product Development Process to Follow for a Website or Mobile App

Following the correct new product development process is something that can distinguish you from the rest. From gathering initial information to the creation of the website and its maintenance, there are many steps that need to be followed. Let’s check them out.

Information Gathering

The first step in the new product development process is to gather information.  A lot of things must be taken into consideration when the look and feel of your website are formed. It is the most important step as it involves a solid understanding of the company’s business goals, dreams and aspirations along with the website’s purpose, content and the target audience profile.


When you have enough information, the next step is to put together a plan for your website. This is the point where a sitemap is developed; hence, it is one of the most important steps in the new product development process.

This sitemap includes a list of the chief topic areas of the site. It is essential to develop a reliable, easy to follow the navigational system. Your customer must be kept in mind while designing a website.  A high-quality user interface creates an easy to navigate website.

During this phase of planning, your web designer will help you decide which technologies should be put into practice.


Moving ahead with product development techniques and process, it’s time to establish the look and feel of your website, with the target audience being a major factor. For example, a site intended for teenagers will look a lot different, with a different visual aspect to one destined for a financial institution.

While designing a website, it is important to incorporate elements such as colors and company logo to promote the identity of your business on the website.

Communication between you and your designer is crucial in this phase to ensure that the final website matches your needs and tastes.  It is imperative that you work closely, exchanging ideas with the designer so that you arrive at the ultimate design for your website.  This is one of the main pillars of the new product development process.


The developmental stage is where the website is actually created. A web designer takes the individual graphic elements from the prototype and uses them to create a functional website.

This is usually done by developing the home page, which is then followed by a shell for the pages inside. This shell, which contains the main navigational structure for the website, serves as a template for the content pages. Once the shell is created, your web designer takes your content and arranges it throughout the site.

Some of the elements implemented and made functional during this phase are:

– CMS (content management system) like WordPress
– Interactive contact forms
– Ecommerce shopping carts

During this development phase, your designer should make your “in-progress” website accessible to you for viewing.  It will help you to suggest any amendments or additions and is a core element of the new product development process.

A successful website involves writing valid HTML/CSS code that complies with current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.

Testing and Delivery

In this phase of the new product development process, the designer concentrates on the final details and tests your website. Things such as the complete functionality of forms are tested along with testing for compatibility issues, ensuring that your website is optimized so that it can be viewed properly in the latest browser versions. Your designer must check that all code written for your website is valid.  It is imperative that your site meets existing web development standards.


Developing a website is not the end, it needs to be maintained and updated. It is the last and an integral part of new product development process. Most web designers will be happy to continue working together with you to update the information on your website. A lot of designers offer maintenance packages based on how often you predict making additions or changes to your website.

It is easy to develop and design a useful website by following the above new product development process. When a web designer delivers what is important to you and users, then your website will flourish.

About The Author

Gaurav is working at iTechnoLab as Project Lead and has over 9 years of experience in technologies like iOS & Android. He possesses a sound understanding of technical requirement/problem analysis and resolution for providing the best solutions to clients.

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