Magento vs Shopify – Feature and Pricing Comparison

It’s always been a tough competition between Magento and Shopify, both being the top choices for eCommerce development. Both are big players and have great things to offer to the online shopping store owners. Their pricing, features and programming, however, are very different.

If you’re planning to create a fully functional online shopping store and finding yourself a difficult time choosing between these two, you are not alone. The prime reason for people getting confused in their choices is that both Magento and Shopify are two of the most unique and innovative e-commerce development platforms and things can get quite tricky.

There are many questions that arise in the mind when choosing between Magento and Shopify:

  • Is Shopify Open Source?
  • Is Magento self-hosted?
  • How difficult it is to use Shopify?
  • Can I customize Shopify?
  • Can I try the demo version of each platform?
  • Which platform is better and for whom?

To cut the cloud of confusion, I bring to you this complete analysis guide on Shopify and Magento, which will not just compare these two platforms in detail, but also help to make the better choice.

But before anything else, let’s have a look at a few facts:


  • Year of launch – 2008
  • Number of users – 250,000
  • Plugins available – 5100+
  • Themes available – 364
  • Payment gateways – Manually Patch
  • Market share – 29.1%


  • Year of launch – 2006
  • Number of users – 600,000
  • Plugins available – 3100
  • Themes available – 70+
  • Payment gateways – OS Updates
  • Market share – 31%

Magento Vs. Shopify

Although both of these platforms have been loved and appreciated, they have their different sets of features, benefits and programming innovations that make them different from each other. These things may be complicated, but we’ll try to make things easier here. So, let’s begin with a detailed comparison between Magento and Shopify.


Magento, as we all know, is one of the top eCommerce website development platforms that is Open Source in nature. This platform has more than 250,000 online retailers using it to date. As per the different researches conducted, it has been found to be the most preferred choice for 1 in every 4 online businesses. It is a part of Adobe Experience Cloud and it has recently launched its updated version too – Magento 2. It’s more robust, advanced and user-friendly. Magento successfully integrates both digital and physical shopping experiences to make it easier for online shoppers as well as retailers.

It comes with a flexible yet powerful administration interface that employs technologically sound tools like marketing and catalog-management, SEO, etc. Magento is a scalable eCommerce development platform, this offering optimal performance. Magento comes in two different variations – Magento community and enterprise editions.

  • Magento Community – This is a free eCommerce development version of Magento, designed for the small and medium-size business owners who want to start their online shopping business with zero investment.
  • Magento Enterprise – On the other hand, the enterprise edition of Magento is a paid version. Its license cost starts at $22,000.00 annually for merchants generating less than $1 million. In simple words, it’s developed for big brands.

While both the Magento enterprise and community are a great choice for eCommerce development, the enterprise edition being a paid version offers some more facility, better features and a lot more along including optimized marketing and analytics and improve administration options, etc.

Magento Pricing

  • Hosting – Magento hosting ranges from $5 per month for shared hosting to hundreds of dollars per month for dedicated hosting.
  • Themes – Paid themes are available between $50 and $200 depending on where you buy it from.
  • Extensions – Free extensions are available while paid ones available with the cost ranging between $100 and $500.
  • Processing – Magento itself doesn’t charge any processing fees or transaction fees.

Magento Features:

  • Offers great flexibility required to develop a fully integrated solution
  • Customization facility available for paid and free versions
  • An extensive user guide available to get you started
  • Possibility to select and control information to share across multiple online stores
  • Google website optimizer integration
  • Integrated content management system
  • Seamlessly create and manage online customer groups
  • One-page online checkout
  • Real-time shipping rates integration
  • Multiple payment gateways supported (Amazon Payments, PayPal,, and Google Checkout)
  • Accept checks, money order, and online purchase orders
  • Light Footprint Design for Fast Load Time
  • SEO friendly design for faster search engine ranking
  • META information management
  • Abandoned shopping cart reports
  • Online poll creation and management
  • And a lot more…


Shopify, without any doubt, is the strongest competitor of Magento in the online shopping arena, designed for those who like things to be simple, affordable and scalable. Shopify is a self-hosted platform, which means you need not to pay any additional cost for website hosting and managing your servers.

As per the global techies, Shopify has been rated as the most preferred platform to sell your products online, especially for the newbies, small businesses and startups. It’s super easy and quick… you can create a website on your own using the drag and drop feature. Whether you are a technical person or know nothing about web development, you can create your website using Shopify.

Just like Magento, Shopify also offers multiple variations for the businesses that they can choose depending upon their budget, business requirements and goals. Following are the four Shopify plans available:

  • Basic Shopify – The basic version, which is available for free. This is more suitable for new businesses with cost starting at just $29 per month.
  • Shopify – This is the next version available for SMBs, available at the $79 per month cost and there may be payment processing cost involved.
  • Advanced Shopify – This is an advanced version, as the name suggests, developed for the large businesses that can afford to pay the cost of $299 per month.
  • Shopify Plus – The top-end version of Shopify available for enterprises that need custom web development. The cost is also custom for Enterprise Version.

For many, the cost for Shopify development can be confusing, so we’ve broken down the cost involved with Shopify Development.

Shopify Development Cost

The final cost for Shopify depends on various factors, including:

  • Plan cost
  • Payment processor
  • Transaction fees
  • Paid or free theme
  • Paid apps

Shopify Features

  • Mobile-optimized website themes
  • Add or create new pages easily
  • Drag and drop feature to create websites with ease
  • Option available to change the color palette and images according to business
  • Over 100 Theme options with the option to customize
  • Easily add social media feeds
  • Display trust icons to your visitors
  • Integrate marketing email campaigns such as MailChimp
  • Provides 24*7 support
  • Supports more than 100 external payment processors
  • edit meta tags and optimize inventory
  • And a lot more…


Well, it’s quite hard to define the winner in the single post. So, well keep coming back with more detailed information on Magento and Shopify to help make better decisions.

About The Author

Gaurav is working at iTechnoLab as Project Lead and has over 9 years of experience in technologies like iOS & Android. He possesses a sound understanding of technical requirement/problem analysis and resolution for providing the best solutions to clients.

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