Google Updates – How We Can Help To Recover!

Whether you are a leading business with page #1 Google ranking or a small business just beginning your journey, Google penalties make a similar impact on every online business.

A penalty from Google can be extremely devastating to your online business website. One penalty and your website that once ranked on page #1 can have a very poor ranking. The worst part is, it can be hard to tell if you’ve been penalized. it’s even harder to recover from the penalty.

In case you’re not a technical person or a digital marketer yourself, things can be tough. This is where professional digital marketing can help.

In this article, we’ll discuss everything about the Google penalty and how we can help you recover.

What is Google Updates/Penalty?

Google is focused on growing users’ experience, maintain transparency in website promotions, facilitate mobile users, and more. To achieve the goals, Google often releases updates.

If your website isn’t following the guidelines of the particular update, then your website may lose its ranking drastically. In simple words, Google will slap your website with a penalty if it’s found violating Google’s guidelines.

Here are a few specific guidelines from Google:

Avoid the followings:

  • Creating web pages without mobile-friendly design
  • Automatically generated content
  • Participating in link schemes
  • Creating web pages with little or no content
  • Cloaking
  • Sneaky redirects
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Participating in affiliate programs without addict sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behavior
  • Abusing rich snippets markup
  • Sending automated queries to Google

The above-mentioned are the common reason for which your website can be penalized, but most manual actions come from this list.

Although there is no specific official name for this process, the loosing of ranking for a particular is often called “algorithmic devaluation.”

Here Is How We Can Help To Recover From Google Penalty

At iTechnoLab, we follow a very strict and detailed process to help businesses deal and recover from Google Penalty. It is because your website is already penalized by Google and one negative action can lead to a huge loss to your business and online presence.

Let’s take a look at the steps that we follow to help recover from Google’s penalties.

Understand your penalty

It all begins with understanding the problem. We don’t make any claim unless we are sure for what reason your website has been penalized. After all, it is important to understand the problem before treating it. Just like a physician, we first diagnose the problem and then proceed with creating a detailed treatment plan for recovery.

There are two main types of penalties that Google can apply to any website.

Manual Action

Google’s spam team takes this action of removing web pages or the website. Manual penalties are usually due to the backlink profile. The three common types of manual penalties include:

  • Unnatural links to your site – impacts links
  • Unnatural links to your site
  • Unnatural links from your site

Algorithmic Penalty

It is the sanctioning of a website by one of Google’s algorithms. We properly try to understand the algorithm update to ensure creating a detailed solution for the problem. Here are some famous algorithmic updates from Google:

We begin with understanding the type of penalty to which your website has been hit. We analyze your website through access to Google Webmaster Tool and other paid tools to find out there are any pending notifications from Google.

Recovering from Manual Penalties

Throughout the years, we have managed to have a team of professional Digital Marketers, who understand Google’s manual penalties better than others. We have a range of tools to handle a manual penalty quickly and efficiently.

Since most of the manual penalties are link-based, we have better control over the situation as we have access to the website links and can do the relevant changes as per the requirement.

However, it’s not as easy as it sounds. Sometimes, you don’t understand which links your website is getting penalized for. This is why it is always good to have someone to help you with expertise in recovering Google’s Latest Updates.

Recovering from Algorithmic Penalties

It’s often tough to deal with Google’s algorithmic penalties. Google regularly launches the latest updates, due to which your website may get penalized. We first begin understanding the update itself so as to diagnose your website accordingly.

Algorithm-based penalties are usually quite harder to detect because you don’t get any kind of Search Console message. So, we have to do a lot of hard work manually.

As the top digital marketing agency, we keep ourselves abreast of the latest Google algorithm updates so we know what solution can work best for your particular situation.

Final Words

Google can penalize your website anytime if it’s found violating its guidelines Penalty removal may seem an easy job, but it requires a lot of hard work and research to understand the root of the problem and then finding the best solution.

Only with expertise and access to the right tool, we are able to help our clients with the best solutions.

About The Author

Gaurav is working at iTechnoLab as Project Lead and has over 9 years of experience in technologies like iOS & Android. He possesses a sound understanding of technical requirement/problem analysis and resolution for providing the best solutions to clients.

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